“Styled to Rock” is premiering in 2013 and she will personally handpick 12 designers and three mentors for the show. The mentors will be top experts in the fashion industry and will provide guidance and feedback to the designers, although Rihanna herself might be the best inspiration of all.
“Rihanna is a trailblazer, a trendsetter and the epitome of style. She has a powerful and unique point-of-view that transcends every aspect of pop culture, including fashion, and is a leading creative force,” said Salaam Coleman Smith, President, Style Media, according the press release. “On the heels of our successful network rebrand, Styled to Rock and Style’s new partnership with Rihanna will reinvent the fashion competition genre, fueling our viewers’ insatiable appetite for all things style.”
Each week the designers will compete by handcrafting an outfit for an A-list celebrity guest. The celebrity guest will then pick the winning design which best suits their vision and that designer will advance. The remaining designers will be at risk for being sent home by the mentors.
“Fashion has always played an integral part in my life and career,” said Rihanna. “I am so excited to partner with Style Network and share my creative insight with these 12 designers and give them this opportunity to showcase their work.”
The search for designers is already underway. If you’d like to be one, click here to sign up.
-Ashley Quadros, CBS Local