Is Victoria’s Secret Losing Money?

Victoria’s Secret shares have been dropping and apparently, consumer behavior is to blame!

According to Yahoo, research has showed that there has been a decline in breast augmentations, which mean that as consumers, our views have shifted past the “bombshell” look. This is a look that Victoria’s Secret has been selling since their opening, you know the one, large breasts and a slim waist line. These days, the majority of society is moving towards the simple style of bralettes, without the push-up look. Does this mean that Victoria’s Secret will have to alter their angels?

As the top lingerie brand is on the line,  other lingerie brands like American Eagle and Urban Outfitters are slowly creeping their way up.

 

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