Macy’s, Kohl’s, Sears and J.C. Penney Sued For Deceiving Shoppers

Macy’s, Kohl’s, Sears and J.C. Penney are being accused of “duping shoppers into believing they got bigger discounts than they actually did”… says that Los Angeles prosecutors have launched separate lawsuits against all 4 retailers “alleging deceptive advertising.”

A Los Angeles City Attorney said:

“Customers have the right to be told the truth about the prices they’re paying – and to know if a bargain is really a bargain.”

The lawsuits say that all 4 retailers “falsely advertised higher regular prices for merchandise so customers believed they were getting bigger bargains.” California law says that retailers cannot advertise “a higher original price unless the product was sold at that price within three months of the ad.”

Here’s just one of the examples of deceptive advertising:

“J.C. Penney was selling a maternity bathing suit top online for $31.99 in February, down from a so-called original price of $46. The top was later marked down further but still compared to the $46 price point, even though the item was never actually sold for $46.”

The lawsuit seeks “civil penalties up to $2,500 for each violation and injunctions to stop so-called false reference pricing to increase sales.”

Read more on this article HERE

More from Doug Lazy

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