Cassette Tape Sales Are Up

Wait, huh?

Remember back in the 70s (we don’t either, actually) when records were all the rage? Know how they became popular once again with today’s youth, starting about 10 or 12 years ago? It’s the cool super-retro thing to do now, ya know.

Well, records are old news. Um.. again. Cassette tape sales were up in 2016 from 2015, by about 74%. In 2015, only 74,000 cassettes were sold, and last year, that total was taken up significantly to 129,000.

It’s probably still a little early to call it a new trend, but some artists released their albums on cassette in recent years. Example, Justin Bieber’s “Purpose,” The Weeknd’s “Beauty Behind the Madness,” and even one by Prince all sold last year. Bieber sold 1,000 or so, same for The Weeknd, and Prince’s album on cassette sold around 2,000 copies. The irony in purchasing a cassette? Fairly commonly (but not always), the cassettes come with a code for a digital download of the album. It’s like a win-win – if your cassette player also plays MP3s.

There were a ton of other new album releases on cassette last year too, and it seems to be increasingly more common, so maybe it will be a new trend after all. “Where can I buy them?” More than likely you’ll shop online, but Urban Outfitters tends to carry many of the newly-released cassettes, and some album stores can probably get them if they don’t already have them in stock. Billboard has some more details of the sales.

Too bad Sony stopped producing the cassette Walkman 7 years ago.

…I wonder if this means pencil sales will be up too.

More from Darik

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