When you first load the app and create your profile, it will ask you about a bunch of different things, topics, ideas (weed, political figures, diets), etc. Swipe up if you love it, down if you hate it, left if you merely dislike it, and right for the classic “like.”
It sort of makes sense, as dating is usually really awkward at first as you explore each other’s personality, trying to figure out what they like and dislike, and determining compatibility from there. The app is called Hater, it pre-matches you to other people who have similar dislikes, and its official release is February 8th.
The creator, Brendan Alper, says it started as a joke. He quit a job in the financial industry to become a comedy writer, and had the idea of the Tinder-like app for a sketch he was working on. It turned into real-life from comedy after he figured that people would actually use the app.
The theory that people form strong relationships based on mutual dislikes was proven in a study from 2006. Researcher and social psychologist Jennifer Bosson did a study where people were told about a fictional character, and, based on various likes and dislikes about the character, she noticed that when introduced to other participants, stronger bonds were formed over mutual dislikes about the character than likes.