Would You Buy A $22 Strawberry?

But it’s supposed to be the perfect strawberry!

It’s being sold at an upscale grocery store in Hong Kong, and it comes as a gift-box. By the way, it’s a single strawberry for $22, not a whole bunch. It comes in a shrink-wrapped humidor, nestled in a little protective dish which is surrounded by that paper-grass (same stuffing that’s in easter baskets) within the box. It even comes with a little sticker on the outside that says “fresh by air from Japan.”

It’s being called rare. Yes, a rare strawberry, and is described as having “good acidity and rich sweetness.” Despite all it’s great sounding qualities, it’s caused a bit of negative response from a group of Hong Kong moms. On a Facebook group, called Hong Kong Moms, they’re raising their concerns. Less over the cost of the strawberry though, and more about the packaging. Their concern is that it’s wasteful and harmful to the environment, and that’s a real concern; it does seem pretty wasteful. One mom even openly asked any journalists reading to do a story on packaging waste.

Some other products the same store sells are equally outrageously priced, like the $64 mellon, and an apple – just an apple – that sells for $522.


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