Science, folks. A brewery is brewing beers based on individual people’s’ DNA.
The brewery is working with the genetics research firm 23andMe to research and find the actual genes that shape our taste palate. Apparently they can even tell within a close number, our preference for bitter vs. sweet taste, and craft a custom brew specifically for your personal taste. It’s called the “Meantime Bespoke service,” as the brewery is called The Meantime Brewing Company.
When you purchase the service, they’ll even let you in on the brewing process, allowing you to add the hops and grain, and you’ll get to sample the batch along the way. Here’s the catch though – it costs about $31,000+. Some upgrades you can get are custom labels for the beer, as well as a beer glass that’s molded to your specific hand, and that sounds pretty cool, but not 30-grand cool.
The first beer they made with the technique was based on the Brewmaster’s DNA, and it was an IPA called “Double Helix.” Clever.