Grab a tissue, this one really hits home for those of us who have lost a parent, specifically a Mother.
American Greetings is showing the significance of a card. We might read through them quickly at the time, but later in life they might mean more than you could ever imagine. I lost my Mom to Multiple Sclerosis when I was 18 years old. She was hospitalized when I was around 5 or 6 and unable to write shortly after that so the amount of things I have in writing from her are very small. I would love to find something that has her hand writing and do this. Such a sweet commercial with a great message. Makes me want to save every single card I get.