Competing with the Amazon Prime’s “Pantry,” Target is now working on a next-day delivery service.
They’re calling it “Restock,” and it’s pretty simple to use. They’re testing it in Minneapolis and are working on tweaking what it can do and how it works, but they seem to have it mostly figured out (potentially to expand into other cities). On their website when you log-in, you get a “box.” You can fill that box with up to 45 pounds of whatever it is Target sells (they say “any of the 10,000 product options” that are offered online). The website will tell you how much “space” is left in the box, and then you can have it delivered to your home by the next business day for a simple, never-changing fee $4.99 per box, plus the product costs of course. Products are picked from various nearby stores, all packed together in one box once the order is complete, and it’s delivered.
At the moment, it’s available to Target REDcard users only, but that’s expected to change soon into the new program. Target’s Chief Information and Digital Officer said “Target Restock is all about making the Target Run easier — and helping our guests save time in their busy lives.”
Target has been changing a lot around recently, unveiling some new “test stores” designed with a modern-style concept as a recent example. Now they need to work on keeping their big red balls fastened to the ground and everything will be great.