Lyft Up Taco Bell On Your Way Home With A New ‘Taco Mode’

If you live in Newport Beach, California, you’re in for a real treat within the next couple of weeks. Between the hours of 9 p.m. and 2 a.m., a new feature will appear on your Lyft app called “Taco Mode,” which stops at Taco Bell on your way home.

If you’re like most of us, who aren’t fortunate enough to live in Newport Beach during this wonderful time, there’s no need to worry! The company plans to spread “Taco Mode” nation wide within the next year, according to New York Times.

Taco Bell’s chief marketing officer, Marisa Thalberg, said

“I kind of think of this like inverse delivery — like we’re delivering you to Taco Bell. You’re being delivered to the food as opposed to having to get in your own car and drive.”

She said the idea all started because the company saw so many funny tweets from hungry Lyft passengers, which got them thinking.

We can’t wait for this to spread!


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